Shiva Taghvaei, with over 16 years in the optical industry, stands out as an experienced and passionate leader. She has a proven track record in retail and wholesale operations, achieving operational excellence and sales targets through high-performing teams and customer-centric strategies. Shiva's career includes significant roles such as Senior Commercial Manager at Safilo Group and National Optical Operations Manager at BIG W. She holds a Master of Business Administration and several relevant certifications. Beyond her professional achievements, Shiva is passionate about music, dancing, and the outdoors, bringing an innovative, expert, and driven approach to her work.